Social Commitment

“Our corporate culture, which stresses long-term thinking and sustainable actions, is the most important driver of our social commitment.”

Cooperation between business and society

From monetary donations and donations in kind to sponsoring social, sporting or cultural initiatives and own assistance projects, companies’ social commitment comes in all shapes and sizes. The motivation behind this cooperation is an understanding that no business or company can achieve economic success by itself, sealed off from society and its challenges. Companies are particularly well placed to offer help and support. As well as donating money, they can provide equipment, expertise, logistics or free services. Economics and social responsibility are not a contradiction in terms here. By contrast, taking on social responsibility has a positive effect on corporate culture, boosts the company’s image and also bolsters internal employee motivation and customer loyalty.